The Ballonhotel – Hot Air Balloon Hotel – is a 4-star hotel situated in an enchanting rural area in Styria, Austria. It not only specialises in hot air ballooning but also offers family-friendly facilities, wellness and regional cuisine to its guests. In the course of a redesign, we created and implemented a new logo, visual system and image world. The main focus thereby lay on maintaining a friendly and playful yet sophisticated feel while conveying the down-to-earthness of the business.
Rebranding,
Art Direction,
Print Design,
Illustration
2016 +
Most enterprises – big or small – need more than just a logo for successful visual communication. Hence as designers, we ask the client and ourselves many questions before we create such a logo. What does the brand stand for? How is the logo going to be used? Who is going to see it? What feeling should it evoke in the recipient? How is it being reproduced? What will the rest of the visual identity look like? A logo is only as good as its application and constitutes just one element in a set of design tools that make up a visual identity. Still, it needs to fulfil a changing number of requirements and stand the test of time. Here is a selection of logos we've created in the past.
Logo Design, Branding
2015 +
Various