Acute

The forward thinking enterprise ‘Saphium’ produces innovative organic fertiliser. The company specialises in sustainable soil management and aims to preserve nature as a human habitat. Their products help to improve ecological as well es economical sustainability of products and processes in agriculture. We were tasked with developing a visual identity that conveys their dedication to nature as well as their scientific background. At the beginning of the branding process, we created the subline ‘Plant Partners’, which functions as an addition to the company name and as a reference to their continually growing scope of expertise. The new brand icon represents growth and includes the letter ’S’, being the company monogram. Alongside the general design system, we defined specific infographic and illustration styles.