Feinschmeck creates out of the ordinary soups without any added preservatives or artificial flavours. They are cooked by hand with fresh, local ingredients and lots of love. Every taste also comes in a vegan and gluten-free version. We were responsible for the entire branding process, from positioning and naming to creating the visual identity, packaging and website. The handwritten logo and colourful strokes express the passion with which these soups are made and give them a personal touch.
Art Direction, Packaging