A new place opened up on Lerchenfelderstraße in Vienna's seventh district and was short of – not only – means of communication but also a name. It's a concept store where products from a broad field like road bike jerseys, healthy snacks and art are sold. It's a place with a garden on the street out front in the summer. But it's also a coworking space, which functions as a creative playground for small businesses. So the ‘field – store & bureau’ was born and with it a simple typographical branding.