Mind mapping is a tool for organising your thoughts visually. MindNode helps you create such mind maps as well as brainstorm, develop, organise and share your ideas in enjoyable ways. After having grown from a small start-up to one of the worlds leading mind mapping apps, MindNode was in need of a brand redesign to match their scope. The main goal was to define a set of characteristic visual elements that can be used in a flexible way to produce a coherent brand image. One of the original design elements, the brand icon, was refined, while several new design elements were created and specified in an extensive brand manual.
Eat My Dear