Mind mapping is a tool for organising your thoughts visually. MindNode helps you create such mind maps as well as brainstorm, develop, organise and share your ideas in enjoyable ways. After having grown from a small start-up to one of the worlds leading mind mapping apps, MindNode was in need of a brand redesign to match their scope. The main goal was to define a set of characteristic visual elements that can be used in a flexible way to produce a coherent brand image. One of the original design elements, the brand icon, was refined, while several new design elements were created and specified in an extensive brand manual.
Digital Design,
Branding,
Illustration
2017 +
In the process of creating a new visual identity for the mind mapping app MindNode, we also developed a specific illustration style for them. The chosen style conveys and deepens the brand's look and feel and supports its messaging. Over the years a multitude of illustrations has been created, conveying a narrative in ads, social media postings, brand videos and other animations.
Illustration,
Art Direction
2017 +