Acute
Vienna-based Design and
Branding Studio
Acute is a Vienna-based
Design and Branding Studio
MindNode
Mind mapping is a tool for organising your thoughts visually. MindNode helps you create such mind maps as well as brainstorm, develop, organise and share your ideas in enjoyable ways. After having grown from a small start-up to one of the worlds leading mind mapping apps, MindNode was in need of a brand redesign to match their scope. The main goal was to define a set of characteristic visual elements that can be used in a flexible way to produce a coherent brand image. One of the original design elements, the brand icon, was refined, while several new design elements were created and specified in an extensive brand manual.
Category:
Digital Design,
Branding,
Illustration
Year:
2017 +
MN Illustration
In the process of creating a new visual identity for the mind mapping app MindNode, we also developed a specific illustration style for them. The chosen style conveys and deepens the brand's look and feel and supports its messaging. Over the years a multitude of illustrations has been created, conveying a narrative in ads, social media postings, brand videos and other animations.
Category:
Illustration,
Art Direction
Year:
2017 +
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